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You added a column, it ran, and cells stayed empty. The causes below cover nearly every case, in the order to check them.

Work through the checks

1

Check the required inputs

A row missing a required input is skipped, not charged. Fill the input, like a LinkedIn URL or a company domain, then open the column’s header menu and choose Run column.
2

Check your balance

A run stops when credits run out, and the remaining rows never run. Buy credits, then run the column again.
3

Check for a run condition

A run condition rules rows out on purpose. Rows it excludes stay empty until the condition changes.
4

Accept the honest misses

Some rows fill for nobody. When no source has an answer, the cell stays empty and costs nothing.

Good to know

The column’s header menu has Retry failed rows. It reruns errors without touching filled cells.
Sources answer more reliably from a LinkedIn URL than from a name alone. The more exact the input, the more rows fill.

Next steps

Run columns

Every run option, condition, and counter explained.

Where the data comes from

Why some rows fill and others never will.