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The enrichment catalog is organized into shelves by what they find, not how they find it. Open one to see every option that returns that fact.
The Enrichment tab of the add-column panel, with rows grouped under shelf headings for Email, Phone, Company, Person, Social profiles and Marketing.

The Enrichment tab of the add-column catalog.

Open the catalog

Open a table from Tables and click Tools in the toolbar. The catalog opens beside the grid on its Enrichment tab.

Browse the shelves

  • Email finds or verifies a work or personal address, from a name and company, a LinkedIn URL, an address to check, or a domain.
  • Phone finds a number, from a name and company or a LinkedIn URL.
  • Company fills in industry, headcount, location and a description, from a domain. It also covers technology, software review ratings and local listings.
  • Person fills in job title, seniority and contact details, from an email. It also reads a profile live from a LinkedIn URL.
  • Social profiles finds a LinkedIn URL, from a name and company or a domain.
  • Marketing sizes up a website, from a domain: traffic, search visibility, ranking keywords and backlinks.

Search the whole catalog

Typing in the search box looks across every shelf, not just the one you’re on. If nothing matches, a pinned option offers to build the column with AI.

Good to know

Enrichment sources are never named. A row is fulfilled by whichever of several sources answers first, so naming just one would misrepresent how it actually works.
It marks the one of two rows doing the same job that can cost less per row, and only when it is genuinely less expensive. A tie, or a job only one row covers, gets no tag.
Almost all of the Company shelf does, and all of Marketing. The company profile, technology, software review ratings, traffic, search visibility, ranking keywords and backlinks all read a website domain and need nothing else. One asks for something different: a business name for a local listing.
It appears only once your workspace has something enabled for it. Anything the shelves can’t yet place is filed under a trailing More heading instead of disappearing.

Next steps

Email and phone

How an address is found, and what each status means.

Where the data comes from

Why coverage beats any single source.