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This standalone walkthrough uses an imaginary company selling a loyalty app for cafés: buy nine coffees, get the next one free. Start by finding café owners who could use it to bring customers back. 1:44 video, rendered September 2026. Recorded in the native product interface with fictional demo results.

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What you’ll learn

  • Translate your customer profile into search filters.
  • Check a sample before saving people.
  • Create a focused first list with company details.
Open Find people. Start with the person who can decide to try your product.
1

Choose the buyer

Open Role and add Owner under Job titles.
2

Choose the business

Under Company attributes, select 2-10 employees in Employer sizes. The video starts with coffee, then refines Employer keyword to coffee shop after spotting an equipment supplier in the sample.
3

Choose your market

Open Location and select United States under Countries.
The match count updates as you refine the search. The video uses example counts; your results depend on your criteria.

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Check the people

Click Preview a sample. Look at the job title and company together. In this example, Dana owns Juniper Café, so the business is worth exploring for a café loyalty app. Check several people before saving the list. Matching filters are a starting point; they do not establish that someone needs your product.

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Save your first ten people

Click Continue, then Save to a new table. Enter Café owners as the Table name and set People to add to 10. For this walkthrough, turn off Find work email and select Enrich company. Review the displayed credit estimate, then click Create table. The table keeps the people and company details together for your next step.

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Next steps

See Enrich people data to learn how to find and check work emails. See People and companies for the full search reference.