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Every enrichment column shows its cost before you run it, right beside the action that spends it. What you actually pay depends on what comes back.
An enrichment column's run menu showing a small credit coin chip and an estimated total beside each option that spends credits.

A column's run menu, with its estimated cost.

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Read the cost before you run

A credit chip sits beside every enrichment action and column, so the price is visible before you commit. A run menu adds the estimated total for the rows it would cover.

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Know what you are charged for

You are charged only when a row actually returns an answer. A row that comes back empty costs nothing, and a failed or skipped cell never charges either.

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Spot the cheaper option

When two rows do the same job, the cheaper one carries a Cost efficient tag, but only when it’s genuinely less expensive.

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Good to know

The estimate assumes most rows answer quickly, without checking every source behind it. Charging is exact per row once the run finishes, so the real total can land under the estimate.
Free actions, like formulas, show no chip. A column running on your own connected account also shows no cost, since it never spends credits.
Not always. An identical question answered recently can be reused for free instead of paid for again. See Re-runs and cached results.

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Next steps

Re-runs and cached results

What happens when you run the same rows twice.

Credits and billing

Where your balance lives, and how to buy more.