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Business context is what your agents, sequences and search draw on to write and reason like someone who knows your company. Fill it in once, by hand or with an auto-generated draft.
Four text sections labeled Company description, Ideal customer profile, Ideal buyer personas and Interest signals, above an AI Assistant card with a domain field and a Generate button.

The Business context settings page.

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Fill it in

Write four sections yourself: Company description, Ideal customer profile, Ideal buyer personas and Interest signals. Or type your domain into the AI Assistant card and click Generate to have Oneprofile research it and draft all four for you.
1

Enter your domain and click Generate

Research and drafting takes about a minute.
2

Review what changed

Choose Keep current or Use new, section by section, then click Apply.

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Where it improves the product

An agent can fold this into every run, and a prompt can reference it directly with an @ mention. Enrichment columns can turn on Use business context to add it to a run. Sequence steps and AI replies write from it, and Find leads suggests searches based on it.

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Good to know

Not immediately. It shows what changed section by section, and you choose to keep the new version or your current text before anything saves.
Yes. Each of the four sections is a plain text box you can type into directly, with or without ever using Generate.
Oneprofile warns you and lets you save your own edits or load the newer version, rather than silently overwriting either one.

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Next steps

Build an agent

Reference your business context directly in an agent’s prompt.

Build a sequence

Write steps that draw on the same company context.