> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getoneprofile.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Emails are landing in spam

> Your sends are arriving in the junk folder. Check authentication, volume and content, in that order.

Landing in spam is almost always authentication, then volume, then content. Work through them in that order rather than rewriting the email first.

## Work through the checks

<Steps>
  <Step title="Check SPF, DKIM and DMARC">
    You connect a mailbox that already exists, so authentication rides on its domain. Set up SPF, DKIM and DMARC wherever that domain's DNS lives.
  </Step>

  <Step title="Check whether a mailbox is new">
    A fresh mailbox sending at full volume reads as spam to providers. Start it on a low **Daily send limit** and raise it over a few weeks.
  </Step>

  <Step title="Check plain text and link count">
    Turn on **Plain text (recommended)** in the sequence's **Settings** tab. Formatted email with several links is the louder spam signal.
  </Step>

  <Step title="Check reply rate and bounce rate">
    A rising **Bounce rate** on the **Mailboxes** tab is the earliest warning a list or mailbox is in trouble. A healthy **Reply rate** is the opposite signal.
  </Step>
</Steps>

## Good to know

<AccordionGroup>
  <Accordion title="Do I set up SPF, DKIM and DMARC inside Oneprofile?">
    No. They live in the DNS for the mailbox's domain, usually your email provider's admin console. Oneprofile sends through the mailbox you already authenticated there.
  </Accordion>

  <Accordion title="My bounce rate is flagged. What now?">
    Pause that mailbox's sending and look at the list it was sending to. Verified emails bounce far less, so re-run verification on the table before resuming.
  </Accordion>
</AccordionGroup>

## Next steps

<CardGroup cols={2}>
  <Card title="Email deliverability" icon="shield-check" href="/outreach/email-deliverability">
    Caps, schedules, plain text and signature checks.
  </Card>

  <Card title="Mailbox health and capacity" icon="heart-pulse" href="/outreach/mailbox-health-and-capacity">
    Daily limits, warmup, and reconnecting a mailbox.
  </Card>
</CardGroup>